First: The "Build It And They Will Come" Syndrome Too many people invest a bundle in website design, get the site up and running - and then nothing! No hits. No interest. No sales. Why? Because they didn't advertise. Just having a site is useless. Unless you actively get qualified prospects to visit - you might as well not have a site at all. The days of "build it and they will come" are long over when it comes to the Internet. Second: Poor Sales Skills Having a sales website is only part of the equation. You still have to convince your prospects to open up their wallets and buy. That's why plenty of marketers fall flat on their face because they don't know how to sell effectively online. Third: Time Factor It's like everything else in life. You get out what you put View the rest of this article
Friday, August 3, 2007
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