By Anne Marie Baugh 6 Important Facts To Remember: (1) Target The Correct Publications - Resist the urge to blast your press release out to thousands of publications, most of who will not be interested. Most likely this technique will annoy them. Instead, target the publications that will be most interested in your press release. (2) Send A Personalized Letter - Send a letter directly to the correct editor of the publications you have selected. Don't be afraid to call and confirm the editor's name. Then send the press release with the cover letter and follow up with a friendly, non-pushy phone call. (3) Create A Press Kit - Create press kit that defines all of your successes and achievements. Include a bio, press releases, and clips. (4) Don't Limit Yourself To Onlin View the rest of this article
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