Imagine comic Robin Williams has written your Web site copy.
What would it be like?
Now imagine president George Bush wrote your Web site copy.
Which author would you prefer?
I would bet the copy written by Robin Williams would be
much more entertaining and fun to read than copy written by
George Bush. It's just got to be because there is no way Robin
Williams' personality would not show through in his writing.
Now take a look at the copy on your Web site. Is it more
George than Robin?
So what makes copy boring?
Probably the biggest mistake is to create copy that doesn't
create a vision. If I tell you that "XYZ dresses are for the
mature woman," you know we sell dresses, but you really
can't imagine the product. Now, wha View the rest of this article
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